Foreign Trade Website Delivery: Redesigning Product Catalogs and Inquiry Paths

The original product catalog was organized by internal model numbers, making it difficult for international customers to find products by use case. After restructuring, applications serve as the primary category, with model numbers available as filter options.

Reduced the inquiry form from nine fields to four, keeping only contact details, requirements description, and target market. Fewer fields led to a more stable submission rate; additional information can be collected during follow-up.

Customers confirm industry terminology; we handle structure and phrasing. After launch, we added a sitemap and structured data to help search engines understand page topics.