Mini-programs are not replacements for the official website; clarify their distinct roles.

A common question is: "If you have a mini program, do you still need an official website?" The answer depends on your goals. An official website targets search traffic and new visitors, while a mini program serves specific actions for existing users.

Websites should be optimized for discoverability and long-term content retention. Mini-programs, by contrast, prioritize seamless user workflows such as placing orders, booking appointments, and checking status. Mixing these two approaches often results in poor performance on both fronts.

In real-world projects, a common setup is to use the official website for introductions and lead generation, while leveraging mini-programs for membership management and repeat purchases—all managed through a unified backend.