Searchability is becoming a baseline requirement for corporate websites.
Beyond search engines, AI assistants are now reading web pages. Whether a page is readable depends on its structure, not the length of its copy.
Past enterprise website SEO primarily targeted search engines. Now, there's a new audience: AI assistants. While they access pages differently, both rely on clear structure.
The foundation of discoverability is simple: one clear topic per page, headings that match the content, important information not hidden behind interactions, and real links between pages.
Only after these foundations are solid should you focus on auxiliary files like sitemaps, structured data, and llms.txt. Without a strong base, such files will have little impact.
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